Why Destination Marketing Organizations are Vital

According to industry expert Destinations International, communities like ours compete with every other community for a share of the world’s attention, customers, and investments. To compete effectively, we need to make people aware, create a positive impression, and encourage them to want to visit and experience our community. Attracting visitors is achieved through clearly developing and managing the community’s brand, along with a significant effort to promote, market, sell, and engage potential visitors. And all of this must be reinforced again and again. 

Why the PACVB is Vital

Like all Destination Marketing Organizations, the Peoria Area CVB is uniquely positioned to market our communities as desirable destinations. Our support and promotion of Greater Peoria benefits not only prospective visitors, but every resident as well. And not only that, but our expertise in destination marketing supports every organization that is conducting business, providing services, or governing a municipality. No matter the industry, sector, or field, others can benefit from our ability to position Peoria as a formidable competitor among destinations in the Midwest, North America, and the world.

About the PACVB

The PACVB works hand in hand with communities in our seven-county service area to create economic growth through sales and marketing of our destination’s facilities, attractions, and hotels. Our efforts attract sporting events, meetings and conventions, and leisure tourists. While these visitors are enjoying our communities, their spending is bolstering our businesses and increasing our tax revenue. In addition, the PACVB partners with the tourism and hospitality sector to ensure our destination offers a wealth of opportunities to visitors, while also improving the quality of life for our residents.