Why Destination Marketing Organizations Are Vital

According to industry expert Destinations International, communities like ours compete with every other community for a share of the world’s attention, customers, and investments. To compete effectively, we need to make people aware, create a positive impression, and encourage them to want to visit and experience our community. Attracting visitors is achieved through clearly developing and managing the community’s brand, along with a significant effort to promote, market, sell, and engage potential visitors. And all of this must be reinforced again and again. 


Why the PACVB is Vital

Like all Destination Marketing Organizations, the Peoria Area CVB is uniquely positioned to market our communities as desirable destinations. Our support and promotion of Greater Peoria benefits not only prospective visitors, but every resident as well. And not only that, but our expertise in destination marketing supports every organization that is conducting business, providing services, or governing a municipality. No matter the industry, sector, or field, others can benefit from our ability to position Peoria as a formidable competitor among destinations in the Midwest, North America, and the world.


About the PACVB

Elevator Pitch:  Discover Peoria is the region's concierge for local events, shops to visit, eateries to try, and places to explore in Greater Peoria.

Thorough Explanation: As the Peoria Area Convention and Visitors Bureau, Discover Peoria works hand in hand with communities in our seven-county service area to create economic growth through sales and marketing of Greater Peoria’s facilities, attractions, and accommodations.
Our efforts attract sporting events, meetings and conventions, and leisure travelers. While visitors enjoy our region, their spending is bolstering our businesses and increasing our tax revenue. In addition, Discover Peoria partners with tourism and hospitality entities in our region to ensure our destination offers a wealth of opportunities to visitors, while also improving the quality of life for our residents.


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Our Staff

Peoria Area Convention and Visitors Bureau (PACVB) in Illinois have earned the respect and trust of visitors and we take great... Read More arrow

Our Communities

Enjoy big-city amenities with a small-town feel in Peoria, Illinois. Located halfway between Chicago and St. Louis in the heart of... Read More arrow

Volunteer Opportunities

The Peoria Area Convention and Visitors Bureau is always looking for volunteers wanting to assist with showcasing our area to... Read More arrow

Career Opportunities

Do you want to become part of an amazing team that helps show how amazing the Peoria Area really is?  Take a look at some... Read More arrow

Contact Us

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